Studying Brand Communications at Clemson University gives me a strong foundation in marketing, strategy, and creative communication. With access to experienced faculty, hands-on projects, and connections to top industry professionals, I gained practical skills and real-world experience to excel in careers like advertising, public relations, digital marketing, and brand management. Below are some projects I have worked on through my educational career. THE RITZ-CARLTON SPA | EXPERIENTIAL
Contributors: Stanton Miller, Lauren Yoon, Berkley Brown, and Ella ShortridgeIn my team, we developed a strategy that created a personalized, wellness-driven customer experience that connects with luxury travelers by offering a localized wellness service. Our approach introduced a wellness consultant service at The Ritz-Carlton Spa that creates customizable wellness drinks and services. We want to highlight different destinations through traditional and culturally significant ingredients and services. We hope that this "Rooted in Wellness" experience at The Ritz-Carlton Spa will connect guests at an emotional and experiential level. 
ANTHROPOLOGIE | PRODUCT CREATION
Contributors: Andrea Portaro, Lauren Nicholson, Julia Carino, Olivia Seward, and Grace GrokeWorking alongside my team, we developed "Amanda," a color matching technology for Anthropologie. "Amanda" works as your personal stylist, color matching expert, outfit of the day keeper, and perosonal hype woman. With the campaign, "Your Palette Perfected," we hope to have developed an idea that will help shoppers buy outfits that are best suited for them! 
STUDY HALL | WEBSITE DESIGN
Contributors: Sienna Kent, Cass Matthews, Taylor Morgan, and Alexandra KingWorking in a team, we conducted in-depth research, crafted a strategic plan, and developed a comprehensive website plan to support Study Hall's goals, ensuring a seamless user experience and effective online presence. 
